"Beer goggles" is a slang term for the phenomenon in which consumption of alcohol lowers sexual inhibitions to the point that very little or no discretion is used when approaching or choosing sexual partners.
The term is often humorously applied when an individual is observed making, or later regretting, advances towards a partner who would be deemed unattractive or inappropriate when sober.
The "beer goggles" are considered to have distorted the "wearer's" vision, making unattractive people appear beautiful, or at least passably attractive.
A study published in 2003 supported the beer goggles theory; however, it also found that another explanation is that regular drinkers tend to have personality traits that mean they find people more attractive, whether or not they are under the influence of alcohol at the time.
A 2009 study showed that while men found adult women (who were wearing makeup) more attractive after consuming alcohol, the alcohol did not interfere with their ability to determine a woman's age !
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